Challenge
- Increase User Engagement
Encourage interactions on digital platforms and enhance customer loyalty. - Data Collection
Enrich the database with qualified prospects through contest entries. - Product Promotion
Utilize the contest as a lever to promote new products and services.
Solution
- Dedicated Web Page with Contest Form
A web page specifically dedicated to the contest was created, accessible via Le Moniteur Automobile and AutoGids. This page featured a registration form designed to facilitate the collection of accurate and relevant participant information, while ensuring an optimal user experience. - Integration with Le Moniteur Automobile & AutoGids Websites
The contest was seamlessly integrated into the existing websites of Le Moniteur Automobile and AutoGids. This integration included advertising banners, sponsored articles, and clear calls to action, directing users to the contest page.
Results
Increase in Site Visits
A significant increase in traffic to the contest pages through integrated promotion tactics.
3029
participations
3021
unique participations
Quality of Leads
High-quality data collection via a form designed to filter and qualify entries.
User Engagement
Improved engagement through a captivating user experience and real added value offered by the contest.
